Top 5 Books and Reference Apps Performance in South Africa Q3 2021

During the third quarter of 2021, the top 5 Books and Reference applications in South Africa displayed varied performance metrics across weekly downloads, revenue, and active users. This data, sourced from Sensor Tower, provides valuable insights into user engagement and app popularity.

King James Bible - Verse+Audio saw a consistent rise in weekly downloads, starting at 23.7K at the end of June and peaking at 33K by the end of September. Active users also exhibited a steady increase, growing from approximately 294K to 382K over the same period. Revenue remained minimal, with only a brief spike to $3 in the week of July 26.

YouVersion Bible App + Audio experienced fluctuations in weekly downloads, with a high of 20K in late July, before dropping to around 12K by the end of September. Active users showed a slight decline, starting at 618K and ending the quarter at 630K.

Bible Offline-KJV Holy Bible demonstrated significant growth in both downloads and active users. Downloads surged from 182 at the end of June to over 9K by the end of September. Active users increased from 925 to over 41K during the same period.

Google Play Books & Audiobooks maintained a steady download rate, fluctuating between 5K and 6.8K per week. Active users remained relatively stable, with a slight decrease from 1.14M to 1.06M by the end of the quarter.

MiduNovel-Read Stories & Books had a notable decline in downloads, starting at nearly 7K at the end of June and dropping to 580 by the end of September. Active users also decreased, from 4.8K to 2.6K over the same period.

For more detailed insights and data, visit Sensor Tower.